In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Rony Vexelman, vice president of marketing at Optimove, the global leader in Positionless Marketing. Listen in as Vexelman provides an overview of the Optimove business (1:05) and discusses the rapid adoption of artificial intelligence (AI) in retail marketing (2:42), as revealed in the recently released report, AI and the Future of the Retail Marketer. He details the primary business benefits realized by retail marketers when implementing AI (6:50) and how a shift towards more coordinated, journey-based personalization impacts marketing outcomes and customer experiences (11:45).

In addition, Vexelman discusses Optimove's concept of "Positionless Marketing" (16:40), AI's impact on marketers' day-to-day work (20:05), and overcoming the barriers preventing companies from reaching mature AI usage (22:00). Lastly, he shares the skills he believes are most important for marketing success in an AI-powered environment (25:25), how to make smart investments in AI technology (28:00), and the emerging AI capabilities he's most excited about going forward (30:10).

To learn more, download the complimentary report, AI and the Future of the Retail Marketer.

Rony Vexelman is Optimove’s vice president of marketing. Rony leads Optimove’s marketing strategy across regions and industries. Previously, Rony was Optimove's director of product marketing, responsible for leading product releases, customer marketing efforts and analyst relations. He holds a BA in Business Administration and Sociology from Tel Aviv University and a MBA from UCLA Anderson School of Management.