The plethora of brand loyalty programs have led to an engagement challenge for marketers as many customers don’t stay as active members for long after sign-up. Gartner's 2024 Consumer Omnibus Survey found that 79 percent of consumers did not actively use all of the loyalty programs they joined. In today's competitive market, brand partnerships have…

The retail landscape is undergoing a rapid transformation driven by evolving customer expectations and technological advancements. According to a recent KPMG report, a significant majority of financial institutions (93 percent) and retailers (87 percent) are actively modernizing their payment infrastructure or planning to do so within the next six months. This requires significant investments to…

Just months ago, the National Retail Federation (NRF) unveiled a study in which retailers reported a 93 percent increase in shoplifting incidents in 2023 compared to 2019. Over the same period, these companies saw a 90 percent increase in dollar loss due to shoplifting. In between, during those COVID-19 years, we’d see stores let shoplifters…

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Rony Vexelman, vice president of marketing at Optimove, the global leader in Positionless Marketing. Listen in as Vexelman provides an overview of the Optimove business (1:05) and discusses the rapid adoption of artificial intelligence (AI) in retail marketing (2:42), as revealed in the…

Peloton has launched an online marketplace for buying and selling used bikes, treadmills, and brand accessories, multiple news outlets reported this week. Dubbed Peloton Repowered, the marketplace — available in New York City; Washington, D.C.; and Boston — gives discounts on the used equipment activation fee to buyers, and discounts on Peloton equipment purchases to…